Caraway
Cookware Packaging
- Out of box experience
- Industrial Design
- Packaging Design
- Product Photography
- Creative Direction
A new approach
A new approach, for the industry
Prior to our design of this D2C packaging solution for their flagship product line, the cookware industry favored bubblewrap, plastic wrap, and a host of environmentally unfriendly solutions, with a seeming disregard for the planet or product presentation.
We set out to change the industry with a better approach, better for the planet and consumers, to reflect the values of Caraway, with a commitment to quality, and positive planetary impact. We continue to work with Caraway to find ways to minimize impact and elevate the experience, for their entire portfolio.
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Our award-winning design is innovative in a number of ways:
- Zero single-use plastic
- Low impact dye inks
- 100% recycled cardboard + paper
- Storage elements provide structural support
