Skylight
Calendar Max Packaging
- Out of Box Experience
- Industrial Design
- Packaging Design
- Physical UI UX
The Client's Challenge
Develop a packaging design for Skylight’s new flagship product, that elevates the brand, visually communicates the value of Calendar Max in people’s lives, and creates a positive first time use experience that customers can celebrate on social media.
The Strategic Approach
Our design elevates the brand and product through visual hierarchy, in-context photography, iconography, and copy.
The sleeve showcases the product experience, clarifies what’s in the box to build purchase confidence, and allows Skylight flexibility to tailor the content for different markets and channels over time.
Prepare, Mount, Activate.
First time use was so important to the Skylight team to ensure customers have a delightful experience once the product arrives at their home. The packaging unboxing experience is thoughtfully optimized to ensure homeowners are crystal clear with how to set up Calendar Max.
