Lexi
Smart Home Platform
- User Research
Information Architecture
Digital Design Strategy
- UI UX
Visual Design
Digital QA
The Client's Challenge
Establish LEXI as the mobile-first smart home system of choice for companies looking for a modern, intuitive, scalable, and uniquely customizable solution. With the increasing consumer adoption of smart home appliances, devices, and accessories, how might we create a holistic view of a more connected smart home and provide intuitive control?
The Strategic Approach
The LEXI Smart Home App is designed balancing intuitive usability and white-label customization. The ability for partner brands to ‘skin’ the App so it reflects their core brand identity offers a unique business differentiator compared to the plethora of smart home apps that came before.
The visual language has a rich, beautiful 3 dimensional quality to all the interactive components, bringing a uniquely Box Clever perspective. We wanted to develop an aesthetic that blends the digital experience with the physical world it controls. This approach improves clarity between states and is emotionally engaging.