Unlike prior collections like Cookware and Bakeware that have multiple pieces to be packaged, protected, and presented, the Tea Kettle is unique as a centerpiece. Our final design solution elevates the product using a gift box architecture that hinges open to reveal and present the product to the consumer perfectly proportioned and aligned.

The packaging system also intelligently used a sleeve approach to customize the outer sleeve color to the product SKU, hinting at the uniquely Caraway color of the product within.