Bmpd
App
- User Research
Information Architecture
Digital Design Strategy
- UI UX
Visual Identity
Digital QA
The Client's Challenge
BMPD is a startup developing the world's first fully integrated rebooking travel App, elevating the stress and anxiety of an all too common, yet highly stressful situation. The team identified a global problem that was crying out for a creative solution. Box Clever's expertise in ground up App development enabled our design team, in partnership with the BMPD software dev team, to create a modern, intuitive, and highly efficient user experience.
The Design Approach
The Box Clever team created the BMPD App, Brand Identity, and visual language. We embraced the sense of place to reinforce its real-time core value, and developed the underlying information architecture, visual grid, language logic, and visual hierarchy - all in service of delivering clarity and calm.
Digital Design System
This elegant app refresh was a follow-on engagement from our redesign of the Irrigreen brand identity. Along with the improvements to the app design, user experience, legibility, and logic, we also modernized the font system, icon set, and tuned the brand color palette.
