Fox Fold
Brand Identity
- Brand Identity System
- Naming
- Brand Color Palette
- Creative Direction
- Box Garden Venture Partner
The Client’s Challenge
Design a brand identity that positions Fox Fold for the future, as a modern, confident, hospitality brand, with a scalable system that can work effortlessly across physical and digital brand touchpoints.
The Creative Solution
To create a lasting brand identity we explored ways to imbue it with layered meaning. As concepting evolved we discovered arranging two Fs back‑to‑back allowed us to express multiple core qualities of the brand: Z fold paper stacking, sustainable bamboo as a core material for their tissues, and an abstracted fox face.
