At Box Clever we love the band Radiohead (hence the title track name), and we love bringing order and structure to complex problems. Designing the Prepset packaging experience was one of our most challenging and rewarding to date, considering both pack-out by Caraway's manufacturing partner and the unboxing experience for the consumer.

We took 14 pieces, divided them into sub groups, developed a compact and robust structural configuration, and ensured everything was both protected and presented clearly, so that the (OOBE) out of box experience always ends with a happy Caraway customer.