Caraway
Food Storage
- Physical Design Language
- Industrial Design
- Packaging Design
- Product Photography
- Creative Direction
The Client's Challenge
Creatively solve the biggest challenge with food storage, by understanding how people store and put things away by considering the full experience cycle, to find a creative approach that creates order from chaos.
The Strategic Approach
Develop a modular system that considers Preparation, Storage, Transport, and Presentation, with clear purpose driven sizing. Technically, we started with pure ceramic vessels and evolved through experimentation into the beautiful ceramic coated glass product experience.
The Creative Solution
In a cabinet, in a drawer, and always organized. Our system approach enables smart organization of different food types, for different occasions. Small containers fit neatly inside the larger vessels that support ceramic coated, non stick experiences.
The Business Impact
Food Storage opens up a new business expansion opportunity for Caraway, to showcase the brand’s considered, experience driven, modern design approach that sets all things Caraway apart.
