Caraway
Coffee Maker
- Physical Design Language
- Industrial Design
- Product Strategy
- Product UI UX
The Client’s Challenge
In a sea of plastic coffee makers how can we design a product that looks and feels of the highest standard, complements your decor, and extends Caraway’s design language into a new category?
The Strategic Approach
The Caraway Coffee Maker is their first appliance, a milestone for their business and brand. Our approach is rooted in simplicity and reduction: fewer parts, better materials, metal unibody, just one dial and one button. Designed to elevate your morning ritual.
New Category. Clean Coffee
Inside and out we improved every step of the brewing process and user experience, with a design that’s decor‑driven, modern, and undeniably Caraway. An extruded aluminum unibody creates visual and structural clarity. Metal and glass touchpoints reinforce the user’s sense of product quality. Internally the Clean Brew System ensures water and coffee only touch glass and stainless steel.
Coffee Obsessed
Every brew meets Golden Cup Standards, and is celebrated in the pure glass carafe. Your coffee becomes the focus.
Our design approach balances form & function, with every detail, every touchpoint, in service of delivering premium flavor coffee.
