Creative Strategy
Product Design
Brand Identity
Package Design
Roost believes the best solutions are simple ones. More than 350 Million homes have smoke alarms in the US and over 20% of those have non-functional smoke alarms due to missing or dead batteries. Roost has developed a unique platform that delivers the ultimate in installation simplicity and an affordable way for consumers to enter the smart home space. The RoostSmart Battery turns existing smoke alarms into connected devices by retrofitting them with a Wi-Fi enabled smart 9V battery. Download the Roost app, connect to your home Wi-Fi and change a battery to immediately receive emergency alerts on your mobile device.

Box Clever worked with Roost to create the industrial and graphic design for the smart battery and packaging, as well as to evolve their brand identity to build a compelling design language for the brand. The product needed to remain familiar while hinting at the future forward tech encased within. Given the physical standardization of smoke alarms the design of the Roost Smart Battery was kept true to its 9V battery form.


The clean and simple graphics set the battery apart from competitor 9V batteries, implying that there is more to it than meets the eye. Bold hits of color and interesting surface patterns and textures bring the brand voice to the product, while the addition of a reusable cap ensures your old 9V can be disposed of safely and without the concern of combustion.


The packaging directly speaks to the product’s purpose and use case.