Box Clever worked with Roost to create the industrial and graphic design for the smart battery and packaging, as well as to evolve their brand identity to build a compelling design language for the brand. The product needed to remain familiar while hinting at the future forward tech encased within. Given the physical standardization of smoke alarms the design of the Roost Smart Battery was kept true to its 9V battery form.

The clean and simple graphics set the battery apart from competitor 9V batteries, implying that there is more to it than meets the eye. Bold hits of color and interesting surface patterns and textures bring the brand voice to the product, while the addition of a reusable cap ensures your old 9V can be disposed of safely and without the concern of combustion.

The packaging directly speaks to the product’s purpose and use case.