Skylight
Digital Calendar Max
- Design Strategy
- Physical Design Language
- Industrial Design
- Packaging Design
- Product Photography
- Context Photography
- Creative Direction
Skylight
Digital Calendar Max
- Design Strategy
- Design Language
- Industrial Design
- Packaging Design
- Product Photography
- Context Photography
- Creative Direction
The Client's Challenge
Develop a flagship 27" digital calendar with a design approach that establishes an ownable physical brand language direction for their future portfolio and acts as a beacon of their brand, all with the positive impact of creating calm from chaos for busy families.
We're proud to be a strategic partner for Skylight. The design elevates the product and brand, and has been recognized with a TIME's Best Inventions of 2024 award.
The Strategic Approach
Our design approach centers around an emotionally captivating ‘floating effect’. Skylight’s Calendar Max hangs magically on a wall casting a beautiful shadow that dynamically moves through the rise and fall of the sun, making the product feel naturally at home.
Our design approach reimagines smart calendars, from referential picture frames, into a modern decor-driven aesthetic thanks to magnetically attached frames that come in Aluminum, Wood, or Plastic, all with the distinctive and modern Skylight silhouette.
Ownable + Decor Driven
Skylight’s new ownable Design Language was created after strategically evaluating concept directions relative to the competition and discussing how multiple elements can combine to create a unique decor-driven not tech-driven aesthetic. This includes the product silhouette, corner detailing, frame design, materials, and CMF.
Ownable + Decor-driven
Skylight’s new ownable Design Language was created after strategically evaluating concept directions relative to the competition and discussing how multiple elements can combine to create a unique decor-driven not tech-driven aesthetic. This includes the product silhouette, corner detailing, frame design, materials, and CMF.
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