Creative Strategy Product Design Brand Identity
Span is our vision for the modern timepiece, an elegant amalgam of analog and digital elements. Tasteful and intuitive, Span provides only the most crucial alerts and notifications on its curved OLED display—the watch is intended to be used in tandem with a smartphone, not act as its replacement.
A black mesh band - the digital display - straddles but does not obscure what is otherwise a clean analog watch face, black-and-white with yellow hands.
A bezel surrounding the watch face offers fluid jog dial navigation to manage incoming alerts. Span’s jump hour timekeeping operates on a quartz movement; the digital components can be recharged with a micro-USB charging port concealed in the back of the watch.