Best of CES Trophy
Creative Strategy Product Design
Box Clever worked with Engadget to rethink the official ‘Best of CES’ Trophy design for 2017. The Best of CES celebrates the exceptional technology, talent, and brilliance on display at the eminent Consumer Electronics Show held annually in Las Vegas.
Box Clever delved into the history of Engadget’s relationship with revolutionary tech and took inspiration from their pioneering spirit. Engadget’s original inspiration of a ‘light bulb moment’ was re-explored and delivered as a minimal trophy design that maintains an element of Las Vegas glamor. The quadrants represent the four main judging criteria: innovation, design, market appeal, and functionality.
The final design provides an adaptable system for creating a changeable annual edition of the trophy for years to come.